Phase 1 — WordPress MVP
Built the first WordPress sales page MVP, connected to a fully custom,
multivariant leads collection, leads tracking, and inventory system in
Google Sheets via Make.com. Added a post-purchase email sequence and
lead-nurturing email and WhatsApp marketing automations using Brevo.
Phase 2 — WooCommerce
Migrated to WooCommerce and shifted focus to website performance
optimization and marketing: website copywriting, asset creation, and
email/WhatsApp marketing campaigns.
Phase 3 — Shopify (current)
Migrated to Shopify with a custom theme built on top of a Dawn fork,
setting up the full product catalog and user experience. Connected
everything to the CRM (Brevo and Airtable for more complex form
submissions) via Make.com and a self-hosted n8n instance. Ongoing:
email/WhatsApp marketing and AI-driven lead qualification for the B2B
Dr Kampes acquisition project.